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☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ Labor coalition accuses Starbucks of 'flawed' union strategy, risking shareholder value
▼ + stars: | 2024-02-20 | by ( Kate Rogers | ) www.cnbc.com time to read: +8 min

The coalition is pushing to replace three current Starbucks board members with its own nominees. The SOC proxy presentation claims the company's board has backed what it calls an "unnecessarily confrontational" strategy with the union. Starbucks said it has not only a new CEO, but with these additions, it has added five new board members in the past year. The proxy presentation targets three current Starbucks board members: Ritch Allison, Andy Campion and Jørgen Vig Knudstorp. Allison, Campion and Knudstorp, specifically, provide "continuity and highly-valuable unique perspectives," the Starbucks presentation said.

Persons: Baristas, Nielsen, Maria Echaveste, Joshua Gotbaum, Wilma Liebman, Daniel Servitje, Neal Mohan, Mike Sievert, Ritch Allison, Andy Campion, Jørgen Vig Knudstorp, Allison, Campion, Knudstorp, Wendy's, Narasimhan Organizations: Starbucks, CNBC, Organizing Center, U.S . Securities, Exchange Commission, National Labor Relations Board, NLRB, Starbucks Corporation, Siren Retail, Service Employees International Union, Starbucks Workers United, Communications Workers of America, United Farm Workers of America, Chipotle, Darden, Restaurant Brands, Yum Brands, White House, Hawaiian Airlines, White, Grupo Bimbo, YouTube, Mobile, SEC Locations: Buffalo, Arlington , Virginia, China, U.S

☆ Why Hollywood should be terrified of YouTube, not Netflix
▼ + stars: | 2024-02-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Its advantage wasn’t lost on Netflix cofounder and former CEO Reed Hastings, who’s namechecked YouTube as a threat to Netflix. YouTube has become a media giant without Hollywood contentMany in media dismiss or overlook YouTube because it doesn’t look like a Hollywood player. Its TV business, YouTube TV, is a bundle of other people’s channels. And YouTube TV is now the fourth-largest pay-TV service in the country, with more than 8 million subscribers. The real threat is that Netflix and YouTube dominate and everyone else fights over a tiny slice of pie.

Persons: It’s, wasn’t, Reed Hastings, who’s, Nielsen, Z, it’s, Gen Z, Forrester, Dan Salmon, Martin Scorsese, Brian Albert, Google's, Neal Mohan, he’s, ’, YouTube’s, isn’t, can’t, else’s, Piper Sandler’s Organizations: Service, Netflix, Disney, Business, YouTube, Nielsen YouTube, Hollywood, Street Research, Amazon Prime, Google, Hulu Locations: Hollywood

☆ YouTube has become one of the biggest pay TV services in the US
▼ + stars: | 2024-02-06 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

YouTube TV is now the fourth-biggest pay TV service in the US. It's here now: Its YouTube TV offering has become one of the biggest pay-TV services in the US. YouTube TV — which, like conventional pay TV, sells a bundle of dozens of channels — now has "more than 8 million" subscribers, YouTube CEO Neal Mohan announced Tuesday morning. Now comes the other part of the equation: As YouTube TV has grown, conventional pay TV has shrunk. And it's partly because some pay TV providers — like Comcast — have stopped trying to convince customers to keep or get pay TV.

Persons: —, Neal Mohan, there's Organizations: Google, YouTube, Service, Charter, Comcast, DirecTV, NFL

Facebook and Instagram users will start seeing labels on AI-generated images that appear on their social media feeds, part of a broader tech industry initiative to sort between what’s real and not. It could be “quite effective” in flagging a large portion of AI-generated content made with commercial tools, but it won't likely catch everything, she said. Meta already puts an “Imagined with AI” label on photorealistic images made by its own tool, but most of the AI-generated content flooding its social media services comes from elsewhere. A number of tech industry collaborations, including the Adobe-led Content Authenticity Initiative, have been working to set standards. A push for digital watermarking and labeling of AI-generated content was also part of an executive order that U.S. President Joe Biden signed in October.

Persons: Meta, “, ”, Gili Vidan, Nick Clegg, didn’t, Joe Biden, Clegg, Neal Mohan, what's, Cornell's Organizations: Cornell University, Meta, Google, Microsoft, Adobe, YouTube

☆ YouTube CEO's No. 1 success tip: It's 'the secret sauce'—I wish I got 'that advice early in my career'
▼ + stars: | 2024-01-31 | by ( Megan Sauer | ) www.cnbc.com time to read: +1 min

YouTube CEO Neal Mohan has four words of advice for anyone looking to succeed: Be true to yourself. "I wish somebody had given me that advice early in my career, because nothing rings more true." The experience at YouTube, Mohan said, taught him about the value of authenticity. By his estimation, the most successful creators on YouTube are transparent about their real lives and show their personalities in videos. "Whether they're sports creators, whether they're musicians or artists … of course, they're incredibly talented and know how to tell stories, but they're true to themselves," Mohan said.

Persons: Neal Mohan, Mohan Organizations: YouTube, Stanford Graduate School of

☆ 10 industry leaders transforming business in 2023
▼ + stars: | 2023-12-11 | by ( ) www.businessinsider.com time to read: +20 min

In 2023, Business Insider's annual list of People Transforming Business highlights key players across the advertising, ESG, finance, AI, and labor sectors. Increasingly, they're turning to more opaque private credit markets to borrow money. The world of private credit sits outside the traditional banking system. Analysts expect the private credit market to balloon in size — likely keeping lawyers like Breen very busy. Muthukrishnan is trying to make sense of how risky these private credit loans are by overseeing what is so far the most comprehensive look at vulnerabilities in the industry.

Persons: Mira Murati, who's, Vince Toye, Eileen Fisher, Eileen Fisher Fisher, Guerin Blask, Eileen Fisher Eileen Fisher, she's, Fisher, Janelle Jones, Jones, Lexey, —, She's, Justin Breen, Proskauer Breen, Proskauer Justin Breen, he's, Breen, Ares Capital, He's, McLaren, Julie Su, Labor Julie Su, Department of Labor Julie Su, Su, Marty Walsh, Murati, Jim Wilson, Neal Mohan, YouTube Mohan, Katie Thompson, YouTube It's, YouTube isn't, Mohan, Muthukrishnan, Satya Nadella, Microsoft Satya Nadella, Ben Kriemann, Nadella, Steve Ballmer, Mathias Döpfner, Axel Springer, Tim Cook, Apple Cook, Justin Sullivan, Cook, Steve Jobs, Jobs, JPMorgan Chase Toye, JPMorgan Chase, Toye, they'll, Vince Toye's, Bella Sayegh, Rebecca Ungarino, Lara O'Reilly, Juliana Kaplan, Alex Nicoll, Tim Paradis, Stephanie Hallett, Michelle Abrego, Josée Rose, Ryan Joe, Emily Canal, Kaja Whitehouse, Alyssa Powell, Davis, Jonann Brady Organizations: JPMorgan, Service Employees International, SEIU, New York, Ford, Service Employees International Union, United Auto Workers Union, Spelman College, US Department of Labor, Economic Policy Institute, Center for Economic, Research, Department of Labor, The New York Times, Ares, Churchill Asset Management, European, Atlético Madrid, Labor, Labor Department, MacArthur Foundation, New York Times, Dartmouth, OpenAI, Associated Press, YouTube, NFL, DirecTV, Federal, Microsoft, Manipal Institute of Technology, University of Wisconsin -, University of Chicago, Apple, Apple Watch, Google, Time, JPMorgan Chase, National Housing Trust, Trenton Almgren Locations: McDonald's, Lorain , Ohio, Atlanta, California, Los Angeles, Albania, Canada, Muthukrishnan, Hyderabad, India, University of Wisconsin - Milwaukee, OpenAI, Virginia, Wells Fargo, Trenton

☆ The digital world remade itself and now every company has become an ad seller
▼ + stars: | 2023-12-04 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +8 min

To use precise consumer data, advertisers now must work directly with the company that owns that data — like the retailer that knows what its customers bought or the media company that knows what its audience watched. Streamers including Netflix are building new ad businesses, while platforms like YouTube are trying to bolster their existing ad businesses with more content, such as live sports. "In a world of less data or worse data, whoever has the least-bad data wins," Brian Wieser, an advertising-industry analyst, told Business Insider. Even companies that aren't traditional retailers, such as Uber and Marriott, have kick-started ad businesses. The pandemic pushed the world to embrace streaming services.

Persons: Ana Milicevic, Brian Wieser, Sephora, Morgan Stanley, Milicevic, Neal Mohan, Vinny Rinaldi, Hershey's, Taylor, it's, Weiser, Wieser, influencers Organizations: Data, Apple, Sparrow Advisers, Walmart, Netflix, Companies, Retailers, Target, Marriott, Amazon, Major League Soccer, NFL, Columbia, Bose, YouTube, Advertising, Comcast, Hulu, Meta Locations: California, influencers

☆ Google cuts dozens of jobs in news division
▼ + stars: | 2023-10-18 | by ( Jennifer Elias | ) www.cnbc.com time to read: +3 min

Google cut dozens of jobs in its news division this week, CNBC has learned, downsizing at a particularly sensitive time for online platforms and publishers. An estimated 40 to 45 workers in Google News have lost their jobs, according to an Alphabet Workers Union spokesperson, who didn't know the exact number. A Google spokesperson confirmed the cuts but didn't provide a number, and said there are still hundreds of people working on the news product. The cuts in Google News follow widespread layoffs across many parts of the company this year. In January, Google announced it was cutting 12,000 jobs, affecting roughly 6% of the full-time workforce.

Persons: We're, We've, Sen, Michael Bennet, TikTok, Thierry Breton, Breton, Sundar Pichai, Neal Mohan, Google's, they've Organizations: Google, CNBC, Google News, Alphabet Workers Union, Union, YouTube, EU's Digital Services, LinkedIn Locations: Israel, Gaza, Russia, Ukraine, Canada

☆ EU officials warn Google and YouTube about Hamas-Israel disinformation and graphic content
▼ + stars: | 2023-10-13 | by ( Brian Fung | ) edition.cnn.com time to read: +2 min

Washington CNN —The European Commission sent a warning letter Friday to Google and its subsidiary YouTube over disinformation and graphic content linked to the Hamas-Israel conflict, in the European Union’s latest effort to scrutinize Big Tech’s handling of the war. The letter from European Commissioner Thierry Breton, addressed to Google CEO Sundar Pichai and also sent to YouTube CEO Neal Mohan, reminded the company about its content moderation obligations under the EU’s Digital Services Act (DSA). Breton shared the letter on X.Breton highlighted legal requirements for Google to keep graphic content such as hostage videos away from underage users; to act swiftly when authorities flag content that violates European laws; and to mitigate disinformation. It also warned of possible penalties if a future investigation were to find Google (GOOGL) is not complying with the DSA. Unlike some of those previous letters, however, Breton’s letter to Google does not directly suggest the company has spread misleading or illegal content.

Persons: Thierry Breton, Sundar Pichai, Neal Mohan, Breton, ” Breton, Ivy Choi, ” Choi, “, CNN’s Organizations: Washington CNN, European Commission, Google, YouTube, EU’s Digital Services, DSA, CNN Locations: Israel, Brussels, Gaza

☆ AI feature Dream Screen unveiled for Youtube Shorts
▼ + stars: | 2023-09-21 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +4 min

The video platform, under the Alphabet-Google umbrella, teased a new generative AI feature dubbed Dream Screen specifically for its short-form video arm and TikTok competitor, YouTube Shorts. Dream Screen is an experimental feature that lets creators add AI-generated video or image backgrounds to their vertical videos. YouTube's Dream Screen tool, which allows users to create AI-generated video or image backgrounds by typing an idea into a prompt. YouTubeTo use Dream Screen, creators can type their idea for a background as a prompt and the platform will do the rest. Chikin Chow currently boasts the title of the most-watched YouTube Shorts creator in the world.

Persons: ” Neal Mohan, Mohan, YouTube Alan Chikin Chow, Chikin Chow, ” Chikin Chow, Alan Chikin Chow, Beverly Hilton, Emma McIntyre, clark, Dick Clark, he’s, ” Organizations: CNN, YouTube, Beverly Locations: Los Angeles, ANGELES , CALIFORNIA, Los Angeles , California, Silicon Valley

☆ 3 ways YouTube and Amazon are changing how brands advertise on the NFL
▼ + stars: | 2023-09-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.

Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble

☆ YouTube starts Music AI incubator with Universal Music as partner
▼ + stars: | 2023-08-21 | by ( ) www.reuters.com time to read: +1 min

[1/2] A smartphone with a displayed YouTube logo is placed on a computer motherboard in this illustration taken February 23, 2023. REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsAug 21 (Reuters) - YouTube is launching an incubator to work with artistes and musicians to explore the use of artificial intelligence in music, according to its blogpost on Monday. The Alphabet (GOOGL.O) unit has signed up Universal Music (UMG.AS) as its first partner for the Incubator, and will work with artistes including Anitta, ABBA's Björn Ulvaeus, and Max Ricther. The group "will help gather insights on generative AI experiments and research that are being developed at YouTube," said Mohan, adding that YouTube would bring on board more partners. YouTube said it will further invest in AI-powered technology, including evolving its copyright management tool, Content ID, to protect viewers and creators.

Persons: Dado Ruvic, ABBA's Björn Ulvaeus, Max Ricther, YouTube's, Neal Mohan, Mohan, Yuvraj Malik, Arun Koyyur Organizations: REUTERS, YouTube, Universal, Thomson Locations: Bengaluru

☆ YouTube is testing an online-games offering - WSJ
▼ + stars: | 2023-06-24 | by ( ) www.reuters.com time to read: +1 min

June 23 (Reuters) - YouTube is internally testing a product for playing online games, the Wall Street Journal reported on Friday citing an email sent to employees at parent company Google (GOOGL.O). The company invited its employees to begin testing the new YouTube product called 'Playables', the report said, adding that games available for testing included titles such as arcade game Stack Bounce. A spokeperson for YouTube said that gaming has long been a focus, adding that the company was experimenting with new features and had "nothing to announce right now." Hosting online games on YouTube, which is a popular place for users to stream games and watch livestreamed game footage is part of CEO Neal Mohan's push into new areas of growth amid a slowdown in advertising spending, the WSJ report said. Reporting by Akanksha Khushi in Bengaluru; Editing by Jacqueline WongOur Standards: The Thomson Reuters Trust Principles.

Persons: Neal Mohan's, Akanksha, Jacqueline Wong Organizations: YouTube, Wall Street, Google, Thomson Locations: Bengaluru

☆ 10 things in tech: Epstein appeared to threaten Gates, Apple gets its AI cut, and a Twitter hotel
▼ + stars: | 2023-05-22 | by ( Michael Cogley | ) www.businessinsider.com time to read: +4 min

The Cupertino-based tech giant is taking its usual 30% cut from users signing up to ChatGPT Plus through the app, according to a note from Bernstein analysts. A spokesperson for Gates told the WSJ that Epstein had "tried unsuccessfully to leverage a past relationship" to threaten the tech billionaire. Microsoft's marketing chief told staffers to bump the stock prices for raises. The tech giant has already managed to outpace the market with shares up 33% so far this year. The tech giant just launched two new Pixel phones.

☆ YouTube's subscription business is already a third the size of Netflix
▼ + stars: | 2023-05-19 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

YouTube's subscription revenue is a third the size of Netflix's, according to asset management firm AllianceBernstein. Asset management firm AlliacneBernstein did the math and noticed that YouTube's last four quarters of ad revenue was $29 billion, which puts its subscriptions revenue at $11 billion. YouTube's ad revenue had declined for three consecutive quarters, dipping 2.6% to $6.7 billion in the last quarter. "We really want to be a platform for all things video," Mohan said. Bolstering the creator aspect around NFL Sunday Ticket will also help YouTube's ad business, Mohan said.

☆ YouTube's top exec Neal Mohan revealed its total revenues were $40 billion last year
▼ + stars: | 2023-05-18 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

YouTube's revenue last year was $40 billion mostly from ads, its chief Neal Mohan said at a recent conference. Newly appointed YouTube chief Neal Mohan said the company's revenue was $40 billion in revenue over the last twelve months. He declined to split out YouTube's revenue between ads and subscription products, like YouTube TV, Premium, and Music. YouTube's ad revenue had declined for three consecutive quarters, dipping 2.6% to $6.7 billion in the last quarter. Bolstering the creator aspect around NFL Sunday Ticket will also help YouTube's ad business, Mohan said.

☆ YouTube offered shopping features for viewers to buy merch during the Coachella livestream event, part of its continued testing in the space
▼ + stars: | 2023-04-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

YouTube sold merch virtually during the official Coachella livestream event. Viewers could purchase the merch exclusively through YouTube Shopping. YouTube Shopping partnered with Coachella to sell exclusive merch during the platform's annual livestream event. The Coachella products were made available for purchase directly on the livestream and through YouTube shorts on Coachella's YouTube channel. Alphabet execs mentioned YouTube's shopping efforts during its Q1 earnings call on Tuesday, highlighting that there were more than 100,000 stores connected to sell products on YouTube Shopping.

☆ YouTube Looking Into Gandhi’s Claim Political Videos in India Suppressed
▼ + stars: | 2023-03-29 | by ( Newley Purnell | ) www.wsj.com time to read: 1 min

Two videos criticizing India’s government are alleged to be receiving far fewer views than YouTube analytics suggest they should. YouTube’s chief executive said in an email that the company is looking into a claim by Indian opposition leader Rahul Gandhi that the Alphabet Inc. unit is suppressing his videos criticizing India’s ruling party and a billionaire who controls a conglomerate accused of wide-ranging fraud. The March 25 email from YouTube’s Neal Mohan , which was reviewed by The Wall Street Journal, came in response to a letter sent two weeks earlier from the leader of a group of overseas Indians who support Mr. Gandhi’s Congress party.

☆ A generation of high-profile women tech leaders have stepped aside. What’s next?
▼ + stars: | 2023-02-24 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +7 min

The tech industry has now lost an entire generation of trailblazing women leaders and replaced them mostly with men. And in the wake of the pandemic, women leaders in corporate America more broadly are more likely than ever to quit, according to the most recent Women in the Workplace report from McKinsey & Company and LeanIn.Org. Now that she’s departing, Big Tech is facing a new reckoning over its failure to promote and support women leaders, and what this could mean for the next generation of women in the industry. “Without women in the C-suite who have come before them, it could make this transition period tougher for next generation women leaders,” Kray said. “I think that what she achieved and what she modeled will be something that will live on beyond the fact that now we don’t have a female Big Tech CEO.”

☆ YouTubers and creator-economy insiders react to the sudden CEO shake-up, and describe the challenges that will define the future of the platform
▼ + stars: | 2023-02-18 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

YouTube CEO Susan Wojcicki is stepping down, and being replaced by chief product officer Neal Mohan. YouTube chief Susan Wojcicki's sudden announcement on Thursday that she is stepping down has sent shockwaves through the creator community. Wojcicki has been YouTube's CEO since 2014, and joined parent company Google in 1999 as its first marketing manager. Chief product officer Neal Mohan will be taking over her role, having previously been in charge of key products like the short-video platform YouTube Shorts and launched subscription services YouTube Premium and YouTube TV. "Susan understood from the beginning the importance of content creators on YouTube," said Alessandro Bogliari, CEO and cofounder of The Influencer Marketing Factory.

Not only have marketers been pausing ad spend en masse, YouTube is also battling TikTok for audiences and content creators. Industry insiders credit Mohan with building out the ad products that made YouTube Google's main growth engine for so many years. Tal Chalozin, CTO and cofounder of the adtech company Innovid, said that Mohan's expertise stretches across all of YouTube's ad business, particularly adtech. "He was leading product for the launch of YouTube Premium and YouTube TV, and the growth of YouTube Music," said one former YouTube employee. "It's now Neal and YouTube against TikTok, and that's the existential battle for short-form video monetization and creators," Norman said.

☆ YouTube CEO Wojcicki, one of the first Google employees, steps down
▼ + stars: | 2023-02-16 | by ( ) www.reuters.com time to read: +1 min

The change of guard comes as YouTube's advertising revenue fell for the second straight quarter amid intense competition for viewing time with short-form video services such as TikTok and Facebook's Reels, and streaming services like Netflix. One of the most prominent women in tech, Wojcicki said she will focus on "family, health, and personal projects", and plans to take on an advisory role at Alphabet. She was previously senior vice president for ad products at Google and became the CEO of YouTube in 2014. Mohan, a Stanford graduate, joined Google in 2008 and is the chief product officer at YouTube where he been focusing on building YouTube Shorts and Music. He previously spent nearly six years at DoubleClick, a company Google acquired in 2007, and later served for about eight years as senior vice president of display and video advertising at Google.

☆ YouTube CEO Susan Wojcicki is stepping down
▼ + stars: | 2023-02-16 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

YouTube CEO Susan Wojcicki is stepping down, the company shared in a blog post Thursday. Chief product officer Neal Mohan will be the new head of YouTube. Wojcicki became CEO in 2014 after moving over from Google. Wojcicki became CEO in 2014, coming from Google, YouTube's parent company. Under her leadership, YouTube launched products like YouTube Gaming, YouTube Music, YouTube Premium, and YouTube TV.

☆ YouTube CEO Susan Wojcicki says she's stepping down
▼ + stars: | 2023-02-16 | by ( Jennifer Elias | ) www.cnbc.com time to read: +2 min

YouTube CEO Susan Wojcicki speaks during the opening keynote address at the Google I/O 2017 Conference at Shoreline Amphitheater on May 17, 2017 in Mountain View, California. YouTube CEO Susan Wojcicki said Thursday that she's stepping down. Wojcicki, 54, joined YouTube as the CEO in 2014. Wojcicki said she agreed with Alphabet CEO Sundar Pichai to, in the longer term, take on an advisory role across Google and Alphabet. "When I joined YouTube nine years ago, one of my first priorities was bringing in an incredible leadership team."

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